How can urbanists use big data to understand social trends & development?
Using geo-located API data from China’s largest search engine, Baidu, the number of search hits for five key words- was obtained for the course of one month for 375 cities of varying size and level of development.
The keywords queried for were:
- Start Up Policy (创业政策)
- HuKou Policy (户籍政策)
- Computer Literacy (电脑)
- Food Safety (食品安全)
- Smartphone (智能手机)
In this project, 19 cities in the Yangtze River Delta (YRD) region was focused on as it is a microcosm for vastly different economic models and levels of development.
In addition, bar graphs were created and imported into Google Earth. This gives a visually powerful 3D comparison of different regions across the country and thus revealing priorities and living conditions across different Chinese cities.
PDF view of the report HERE
For data access or any questions please contact me directly.